Since entering the video industry in 2012, I have collaborated with a diverse range of creatives and clients. Whether it’s working as a solo hero, or part of a large team, I have an established track record of quality and communication.

Story and purpose. When I approach any project, these two things take the front seat. In the age of short attention spans, it takes more than pointing a camera and adding music to engage an audience. In my work, I love focusing on the "who and why" to foster viewer engagement and make lasting impressions.

I believe that strong storytelling fundamentals, combined with emerging AI technologies, will play a crucial role in this industry for the coming decade.